Data collected from visitors to this website whilst using the login on www.publibike.ch (“Login”), the PubliBike app and the PubliBike services offered via the Internet (“online services”, e.g. microsites, etc.) is processed by PubliBike AG (“PubliBike”, “we” or “us”) in its capacity as both provider of this website and a service provider. The above-mentioned services will be referred to hereinafter as “digital presence”. Further details about PubliBike can be found under the “About us” section of the website.
Protection of your personal data is of great importance to us. We therefore, as a matter of routine, handle your personal data responsibly and in compliance with the applicable statutory data protection provisions and further legal principles.
- Who is the owner of the data collected?
PubliBike is the provider of the digital presences, and as owner of the data collected, decides upon their purpose and content.
The owner of the data collected is PubliBike Ltd, Engehaldestrasse 39, 3030 Bern, Switzerland.
- What data do we collect?
2.1 Automatic logging
Our web servers automatically log every visit in a temporary log file. User-specific data (such as the IP address of the requesting computer, identification data of the browser used, the operating system of the requesting computer, the amount of data transferred, the name of the Internet Service Provider, the date and time of access) and technical data (such as the name and URL of the referring web page when the website was accessed via a link and, additionally, the search term if it was accessed via a search engine) are logged and analysed anonymously. First, this data is needed to enable the use of our content (connection set-up), and is also used for system-related purposes, such as technical administration and system security. As part of this, so-called cookies may be used (see section 4 below). We do not use your data for any other purposes, unless you have given your express consent to additional data processing when using certain services, or if we are legally bound to do so.
2.2 Additional data processing
In order to use some of our online services, you must first register for the login with some personal data. When using the services, the data is processed in accordance with a contractual agreement and the associated Subscriber Conditions (SC) or General Terms and Conditions (GTC).
As part of bike sharing operations, personal data, which we process for the provision of services, is also collected. When using the services, the data is processed in accordance with a contractual agreement and the associated Subscriber Conditions (SC) or General Terms and Conditions (GTC) as well as in accordance with legal provisions. In this regard, the bike fleet may be equipped with a GPS tracker, which records the route and the location of each bike. The geolocation data collected is used exclusively for the purpose of locating the bikes again and is only processed if necessary.
In addition, we only process personal data when you send it to us; for example, by contacting us via our live chat or by sending us the location of a bike via the QR code. In these cases, we will only ask you to provide the personal data we require to perform the services we provide. The information you provide us with will be recorded in our IT systems.
- How do we use your data?
Collecting data helps us to develop and improve our digital presence and to optimize our range of services. We use the data collected by automatic logging for the following purposes:
- To further develop our range of services. To safeguard our operations, in particular our IT, websites, apps and other platforms as well as to secure our services.
- To assert legal claims and defend ourselves in connection with legal disputes and official proceedings.
- To prevent and investigate offences and other misconduct.
- For mailing and marketing (including carrying out events) unless you have objected to the use of your data (if we send you mailings as an existing customer, you can object to this at any time and we will put you on a blacklist for further promotional mailings).
- For market and opinion research.
- To enable your use of our digital presence (establishing a connection).
- For internal management of the website, for example technical administration and maintenance of system security.
- To optimize usability, we collect statistics on user behaviour on our website. This data is analysed (see also section 4.4).
- To provide logins, online services and contractually compliant processing of these services.
- To tailor our websites to specific target groups (with targeted content or information on the website that may be of interest to you).
- To prevent fraud and improve the security of the website.
- Other purposes in accordance with a contractual agreement and the associated Subscriber Conditions or General Terms and Conditions (GTC).
If services from PubliBike are used, your data is also processed in accordance with the contractual agreement and the Subscriber Conditions (SC) or General Terms and Conditions (GTC).
4.1 What is a cookie?
A cookie is a text file with short data sequences (a sequence of letters and numbers) that by itself cannot perform any operations. This text file is transferred to your browser by the web server when you visit a website. The cookie is stored on your local computer. There are two different types of cookies: temporary cookies and permanent cookies. We use both temporary cookies, which are automatically deleted from your mobile device or computer at the end of the browser session, and also permanent cookies, which remain on your computer or mobile device for up to ten years after the browser session. They are automatically disabled after the programmed time.
You can check your browser’s log at any time to see which cookies are being run.
4.2 How safe is it to enable cookies?
It is safe to enable cookies when visiting our digital presence. When using a third-party computer, however, we recommend deleting cookies and your browser history to prevent subsequent users from being able to see your surfing behaviour.
- What web analytics services do we use?
Most browsers accept cookies automatically. However, you can instruct your browser not to accept any cookies or to prompt you before accepting a cookie from a website you visit. You can also delete cookies on your computer or mobile device using the feature for doing so in your browser.
To enable or disable cookies in your web browser:
- Check which web browser you are using and then select the relevant link below. On the page you are taken to, you will find instructions on how to enable or disable cookies in your web browser.
- If you choose not to accept our cookies or the cookies and tools of our partner companies, you will not be able to see certain information on our websites and will be unable to use some functions that improve your visit.
- Will we share your data with anyone else?
In the event that PubliBike engages third parties to provide the services, it will be authorized to make available to them the data necessary for this purpose. These third parties are subject to the same obligations with regard to data protection as PubliBike itself. Apart from this, personal data is not transferred to third parties or otherwise transmitted without your express consent. Transfer to other companies within Swiss Post Group is permitted. We will retain your information for no longer than necessary and it will remain confidential. This excludes the transmission of personal data to governmental institutions and authorities as well as to private persons with a right thereto based on statutory regulations, court orders or regulatory decisions, as well as its transfer to payment collection offices or governmental institutions for the purposes of taking legal action or prosecution should our legally protected rights be challenged.
- Your rights
8.1 Amendment, blocking and deletion / withdrawal of consent
You have the right to request information on the processing of your personal data and can seek its amendment, blocking or deletion.
If you have expressly consented to further data processing, you may revoke this at any time. Detailed information can be found in the relevant General Terms and Conditions and Subscriber Conditions.
8.2 Contact information
If you have any questions, suggestions or concerns about the handling of your data, please get in touch with PubliBike in writing with a copy of your passport or ID card.
Should you wish to contact us by e-mail, please note that e-mails will be in an unencrypted form and will therefore be susceptible to the security risks typically associated with such methods of communication.
- How secure is your data?
The data we collect and save is treated confidentially and, using appropriate technical and organizational precautions, protected from loss or manipulation as well as from unauthorized access by third parties.
Login information exchanged between your hardware and us is encrypted. We do not accept liability for any unauthorized access or loss of personal data that is beyond our control.